How to Choose a Domain Name for Dentists

A domain name is an important part of your identity both online and offline. We recommend a "multiple domain name" strategy. The first domain name is for branding, which is your professional identify. This could be based on your name, the name of your dental group, or a catchy domain name that you are sure to remember like "DDS.com." This is used on all media for marketing purposes. The second domain name is based on an SEO friendly search term to increase search engine visibility. You can have more than two and use the others for micro-websites and/or for defensive purposes since if you own it, then the competition can't. We own DMD.com but it redirects to DDS.com. To learn about the different options for domain names for dentists, scroll down this page or click a link below to go directly to that section of the page. These links are called bookmarks, and they are a feature of the DDS Wizard, which lets anyone who can "type and click" edit their own website.

Based on your name
Based on your business
Based on a search term
Multiple domain names
Domain name registration service

Based On Your Name

Dr. Eleanor Gill, uses a sub-domain of DMD.com, and Dr. Joe Gatti, and Dr. and Dr. Ginsburg use a top level domain name. A top level domain name has one dot in the name, and a sub-domain has two dots in the domain name. You can use any sub-domain of DDS.com or DMD.com for free, or you can use any domain name that you currently own or has yet to be registered. Using your name, reinforces your "brand" each time someone types the domain name in a browser, or sees it in print.

Examples:www.EleanorGill.DMD.com, www.GattiDDS.com, and www.GinsburgSmiles.com.

Based On Your Business Name

Using your business name, reinforces your business brand each time someone types the domain name in a browser, or sees it in print.

Examples: www.DentalArtsGroup.com and www.SmilesDental.com

Based On A Search Engine Term

If your domain name is based on a search term, your website will have better search engine visibility. An example would be the name of your city/town followed by dentist or CosmeticDentist.com.

Examples: www.LorainCosmeticDentist.com, www.BurtonsvilleDentist.com  www.CosmeticDentistFranklin.com 

Multiple Domain Names

You can use a domain name based on your name for branding, and a different domain name for maximum search engine visibility. Dr. Andrew Wong is a good example since he has three domain names, which are: www.AndrewWongDDS.com, www.DentistAlhambra.com, and www.CosmeticDentistAlhambra.com.

Dr. Wong uses AndrewWongDDS.com for branding, which includes all media such as marketing including social media, search engine, and printing materials such as business cards, appointment reminders, statements, etc., and he uses CosmeticDentistAlhambra, which is a dental domain name based on a search term to maximize search engine visibility.  Search engines see the three domain names as one website at CosmeticDentistAlhambra.com. We don't create three different websites; we just create one and through the use of intelligent programming, all website visitors and search engines are redirected to the most SEO friendly domain name.

Live examples:
Dr. Emily Letran - www.EmilyLetranDDS.com for branding, and www.CosmeticDentistMonrovia.com for search engine visibility.
Dr. John Lynch - www.JohnLynchDMD.com for branding, and www.HudsonHighlandsDentistry.com for search engine visibility.

Domain Name Registration Service

We can register any domain name that you desire as long as it is still available. Domain names can be registered for up to 10 years, which is what we recommend since it is one less thing to have to deal with on an annual basis. The registration fee is $20 per year and it can be charged to your card on file.

Domain names can be registered one of three ways, and the choice is up to you.  No matter which one you choose, you are the owner of the domain name.

Registration requires a first name, last name, business name, address, email address, and phone number. If it is listed under your name, you will get junk mail and spam but you will be 'listed' as the owner. If it is under our name, then we get the spam and junk mail, which we already receive. Using private registration means the information is not publicly available but it adds an additional $20 per year to the cost of the registration. Under all three scenarios, you are the full owner of the domain and retain full rights. It is simply a matter of choice and it makes no difference to us. If it is initially registered under Digital Dental Strategies, Inc. and you want it registered under your name, send us an email from the main doctor's email account and it will be changed within 24 hours. If it is initially registered under Digital Dental Strategies, Inc. and you want the domain name transferred off our servers, email us from the main doctor's email account with the request, we will then send a reply via email with an attached form, which the doctor needs to sign and date and return to us via email or via fax. Our fax number is 310.848.6778. The domain name transfer process will begin within 24 hours after the documented request has been received.

Here are examples of the type of junk mail the "domain name owner" will likely receive. If you don't want to deal with this, then we suggest that domain names be registered in our company name.

This is an example of a letter the domain owner might receive requesting payment for listing on a search engine. This is an unsolicited letter that does not need to be paid.

This is another unsolicited letter requesting payment for "annual Website Marketing and Monitoring Bundle." Again, this is an unsolicited letter that does not need to be paid. It is just some unknown business trying to fish money from domain name owners.