Author Archives: Rich Hirschinger DDS MBA

301 Redirects – Permanently Moving From One Site or Page to a New One

We are often asked how a site can be moved from one service to another without losing any search engine optimization that the old site had garnered. The answer is very simple. All that needs to be done is to … Continue reading

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QR Codes for Dentists and Dental Practices

QR Codes for Dentists and Dental Practices There has been a lot of discussion lately about dentists using QR codes for their dental practice, what QR codes are, and how they can be used by dentists in to market to … Continue reading

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Google is changing again.

Change is a given and Google has made another change to their algorithm, which is a fancy way of saying, “formula.” A blog posted today by Google at http://google-latlong.blogspot.com/2011/07/ongoing-evolution-of-place-pages.html explains the most recent change. The number of reviews shown in Google … Continue reading

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Groupon, have we got a deal for you!

If you weren’t aware, Groupon turned down an $6 billion buyout offer from Google a few months ago. Some thought it was smart of them to turn down Google’s offer and some thought they should have taken the money because … Continue reading

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I finally have a website. Now what?!

I finally have a website. Now what?! You are probably going to Google yourself, if you haven’t already, to see where you appear on the search engine results page, also known as SERP. Well, your website won’t be anywhere on … Continue reading

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It’s Not About Good Enough

As a dentist, I can think of very few “good enough” procedures in dentistry that are acceptable. The only one that comes to mind is removable orthodontic aligners. In sport and in business, good enough is completely acceptable. A consistent … Continue reading

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