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What are you viewing when you view a search engine results page?
The image below was captured from a live search result of the search term, "palm beach dentist" on April 12, 2009. Here is a guide to the image below.
Green highlighted area
These are sponsored links, which are also referred to as "pay-per-click." These businesses pay a fee to be listed on the page. The fee is based on a bid, and the first link is typically the high bidder, the second link the second high bidder, etc.
Blue highlighted area
These are "Local business results." There is no fee to be listed in this area but your site must be submitted to appear in this area.
Gold highlighted area
These links are optimized websites. Optimization typically involves a lot of manual work to constantly tweak the website settings to get the site to appear as high as possible on the results page.
The rectangular #1 is one of our clients, Dr. Mitchell Josephs, whose site is optimized by DDS.com. He is listed first under both Local business results, and in the optimized area of the search results page. We can't guarantee your results will be the same but it is in our best interest to obtain a high a ranking as possible since we want you to renew your SEO service year after year.
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