What are your patients saying about you?
The single most important element a dental practice should promote and
protect is its brand and reputation among patients. When a new patient
types your practice name into Google or other search engines, what do
they see? Popular review sites
are quickly picked up by search engines and can be found easily at the
top of any prospective patient's search for a dentist. This means that
both positive and negative feedback can rise to the top of internet
search results
at any moment.
Unfortunately, not every patient can be pleased all of the time. And,
when people are upset or disappointed, they are naturally more likely to
tell others about their experience. Monitoring and managing your
internet reputation is an important step in
attracting new patients and building your brand for long-term success.
Monitor.
Being a part of the online and social conversation is vital to building
your online presence, especially when that conversation is about you.
With our Reputation Watch Dashboard, you can keep track of the important
streams of online conversations and patient reviews in one central location. We will pull it
all together in a Visibility Report to let you know when patients are
talking about you, what they are saying and what latest social buzz is
about dentistry.
Manage.
Knowing what patients are saying about your practice is only one part of
our Reputation Management service. Responding to negative reviews
head-on will help you educate patients, explain your practice perspective and communicate your brand values.
Control.
If a patient is unhappy with your practice, it is important to take
the
time to respond to their concerns. In many cases, answering
negative comments is an opportunity to turn a bad situation into a
positive opportunity to attract new patients. There are many ways
dentists can
manage and improve your internet reputation.
Our Reputation Management Tool-Kit, included in our Reputation
Management Services provides detailed strategies and steps to help you:
- Encourage patients to review your practice with positive feedback
- Determine strategies to respond to negative reviews
- Outline how to respond to negative reviews if the review site allows you to do so
- Decide when to respond to positive reviews
- Utilize the sample responses provided
Our Reputation Management Services provide essential tools for online marketing and brand management. Contact DDS.com today to learn more.
Your
patients are talking. Listen to what they are saying and be an active
part of the conversation.
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