Pay-Per-Click (PPC) Marketing for Dentists

Search engine marketing (SEM) is a term used to describe Internet marketing that utilizes a search engine as a vehicle for communicating a marketing message to a person who is searching for a certain subject or service. The major search engines are Google, Yahoo, Microsoft Bing, and Ask. When someone is interested in a subject, it's very easy to go on the Internet and to "google" it. The search results page is where the results of a person's search is displayed, which is a listing of links and descriptions of web pages that the search engine has deemed relevant to the searcher's request.
 
The two areas of the search engine's Search Results Page (SERPs) are the organic, or natural results, and the sponsored results, or "pay-per-click" results. Approximately 80% of the "clicks" are from the organic results.

Overview of PPC

The major search engines like Google, Yahoo, Microsoft Bing, and Ask, reach over 95% of online searchers. With the right "pay-per-click" program, you can attract traffic to your dental website and attract new patients while you wait for a search engine optimization to take hold, or you can use it to supplement your organic search results.
 

Why Use PPC for Dental Websites?

PPC marketing can help build your brand, target specific geographies, do special promotions, and bring in new patients. Advertising costs are easily controlled because you pay only when someone clicks on your ad, and you set daily and monthly ad budgets. So, pay-per-click marketing can be either a temporary or permanent part of your online marketing strategy.
 

How PPC is Used in a Dental Practice

PPC marketing is very useful for when speed is a priority. Because search engine optimization is a slower process, PPC marketing for dentists can provide a quick boost to search marketing efforts. However, it's important to keep tabs on a PPC campaign because competitors can easily bid up the cost of clicks on the more popular keywords. Keyword selection is the key to success with PPC.
 
Learn more about DDS.com Dental PPC Services.  Learn about Dental Website Search Engine Optimization (SEO).